Facebook domination in the world of internet social networking has started to be threatened by the presence of newcomers. According to a survey, every month, Facebook began to lose millions of users in a large market. Users looking for another social network that is more “fresh”.
According to a survey conducted Socialbakers, Facebook lost 6 million visitors from the United States (U.S.) or fall by 4 per cent in March 2013. While in England, the social network lost about 1.4 million users, down as much as 4.5 percent in March 2013.
In the last six months, according to Socialbakers, Facebook has lost up to 9 million monthly visitors in the U.S. and 2 million in the UK. Decrease in the number of visits also occurred in Canada, Spain, France, Germany, and Japan.
“There is a boredom factor where people want to try something new. Did Facebook would like MySpace? Likely relatively small, but that does not mean there is no risk,” said Ian Maude, an analyst social media specialist at Enders Analysis research institute, told The Guardian.
Even so, Facebook is still growing in South America. According to Socialbakers, Facebook monthly visitors in Brazil rose 6 percent in March 2013 to 70 million.
Users in India also rose 4 percent to 64 million in March 2013. This figure is a fraction of the population in the country, which means there is still room for Facebook to continue to grow.
Instagram, Path, Twitter
Now more and more users are looking for an alternative social network that offers a new way to make friends and share content. Facebook even attacked by Instagram, subsidiary official Facebook bought in May 2012 valued at $ 1 billion.
Instagram is experiencing rapid growth to reach 100 million active users in February 2013.
Social network Path has also attacked the weaknesses Facebook. The company was founded by Dave Morin, who was none other than former Facebook employees. Morin maintain exclusivity Path service by limiting the number of social networking up to 150 people. Amount is considered ideal and the real returns networking sense.
Path, which now has 9 million users, only available for iOS and Android devices.
Not to mention Twitter is getting stronger with the base flow of information. Social networks are established seven years ago by Jack Dorsey already has 200 million active users in March 2013 and catapult 400 million chirp every day.
The competitors are on the rise this certainly makes up restless. Facebook for business and the gap continues to increase the number of users, one of them by developing services on mobile devices, especially smart phones.
Evidence in fact has been realized by creating a special Facebook application Home in the Android operating system. This innovation is believed to give a different sensation in accessing Facebook and become a new place for the company to achieve revenues.
Facebook admits, until the end of 2012, a quarter of all Facebook advertising revenue gained from service on mobile devices. Noted there are 680 million users who access Facebook from mobile phones.